Food Manufacturer Design Project

Keppel Brand, Yeppoon

Keppel Brand is a leading Australian food manufacturer and supplier based in Yeppoon.

CQ inSight were asked to create a new identity for this iconic CQ brand. The original brief was for a strong, modern and memorable logo that clearly identified the company as Australian owned and featured its geographic location. This unique, stylised map of Australia and the Yeppoon ‘wedge’ fulfilled all aspects of the brief. The project quickly expanded to include a vibrant collection of stationery, brochures, point-of-sale displays, and pull-up banners.