PUBLISHED IN Capricorn Coast Mirror – January 16, 2013
THE opening of a new, full-service graphic design office in the heart of Yeppoon is a clear sign of the town’s increasingly mature economy.
That’s the opinion of Queensland College of Art-trained award-winning graphic designer Julie Robertson, who has made a major investment in the Capricorn Coast by setting up Yeppoon’s newest business, CQ inSight, in Anzac Parade opposite Main Beach.
The move comes after several years providing graphic design and training services online and reflects Ms Robertson’s faith in Central Queensland and the Capricorn Coast in particular as an ideal base from which to do business locally, regionally and nationally.
“After operating online for the past few years, the time has come to take the next step and provide face-to-face service to people in the Yeppoon, Emu Park and Rockhampton districts,” Ms Robertson said.
“It will give local people a chance to talk over their needs in a comfortable, fully-equipped graphic design environment.”
With a list of previous clients stretching from Townsville to Melbourne, she also hopes that CQ inSight will help lift the national profile of Central Queensland as a focus of service industries as well as the traditional mining and tourism.
Ms Robertson said there were three main roles that CQ inSight would perform from its new Cap Coast base – graphic design, photo editing, and training in the Adobe suite of design software, including Photoshop, InDesign, Illustrator and Acrobat programs.
“Graphic design includes the full range of corporate identity, promotional and publication design. That means everything from logos, business cards and stationery through to brochures, advertising designs, publications and annual reports, for example,” Ms Robertson said.
“CQ inSight photo editing includes enhancing, manipulating, blending and altering images.
“This service can help with business publications but, very importantly, opens up the benefits of graphic design processes to everyone – especially people who simply want their photographs to look their absolute best, for whatever reason.”
Ms Robertson said she believed the Capricorn Coast deserved access to local service industries such as graphic design rather than always having to look south and engage outsiders – but it was also important those services were available at a similar or higher standard than the best the city had to offer.